Cases
Meet the women who sparkle with Purpurina
#purpurinadoes
Branding + Strategic Consulting
Yaga
Purpurina created the new visual identity for the confectionery led by chef Alice Viali and provided consulting for the brand’s repositioning. Diagnostics, narrative building, social media editorial lines, and marketing strategy analysis were some of the services we developed for Yaga.
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360° Communication Consulting + Consulting
Nana Lacrima
We were responsible for the integrated communication planning for a series of releases by the Bahia-born artist based in Berlin. To strengthen her image and position at every stage, the #TeamPurpurina ensured that nationally relevant outlets featured Nana's work and collaborated on the production of her concerts and music videos.
Vidas Violetas
Our #TeamPurpurina contributed to the production of 31 illustrations for Vidas Violetas: A Game Where Women Deal the Cards, created by research groups from the University of São Paulo (USP) and the University of Brasília (UNB) to educate and raise awareness about gender-based violence. In this project, we were responsible for the main cards, Vidas Violetas, and illustrated inspiring women like Maria da Penha, Nise da Silveira, Pagu, Angela Davis, and Marta Silva.
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Illustration
Luiza Borges
We crafted the visual identity and service page for this Rio-based architect. Purpurina also took charge of strategic and creative content production for the professional's social media launch.
Branding + Website
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Carolina Goes to Malawi
We created the illustrations for Carolina Goes to Malawi, a children's book available for download on the Sustenidos website. This book is a collaborative effort between Projeto Guri—a sociocultural program supported by the São Paulo Secretary of Culture and Economy—and MOVE (Musicians and Organizers Volunteer Exchange), a volunteer and cultural exchange initiative connecting music organizations.
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Illustration
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Institutional Storytelling + Branding
Alveare - Women's House
Purpurina was responsible for the institutional presentation and the creation of text and visual content for the social media assets of Alveare - Women's House, a women's health clinic in
Vitória, ES. Before starting the project, we immersed ourselves to understand the services offered by the clinic, define the presentation's goals, analyze the target audience and determine how information could be conveyed with credibility, empathy and professionalism.
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UX Writing + Social Media
Pode Perguntar
The Pode Perguntar platform supports and guides mothers through breastfeeding and postpartum by providing expert guidance and reliable information. It offers personalized care through Madá, a free virtual assistant, and a team of health professionals. #TeamPurpurina managed the photo shoot, created social media illustrations, and oversaw content production for the platform’s Instagram, Facebook, and LinkedIn.
Renata Bravo
Renata Bravo is a lawyer specializing in gender equality and the author of Feminicídio: tipificação, poder e discurso. Team Purpurina developed the communication strategy for the book launch and enhanced her professional image and authority through media placements in major national outlets.
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Communication Advisory
Mallu
Purpurina developed the strategic communication plan for the release of Mallu's singles and music videos Me Pega and Meu Corpo Quer Ser Seu. We also managed media boosting and social media performance for the Rio-based singer, promoting her new work across streaming platforms.
Branding + Media & Performance + Social Media
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#purpurinadoes
Audiovisual Storytelling
Marcela Rangel
Purpurina produced a series of videos and a photo shoot to showcase the story of the poetry project Dizer Poema, created by journalist and actress Marcela Rangel. Our work included photo editing, production, scriptwriting, filming, editing, and post-production.
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Social Media + Communication Consulting
Anya Piffer
Purpurina took the lead in the editorial planning, creation of a brand persona, content production and the entire visual identity for the repositioning of the writer and energy therapist's image on social media. Additionally, we coordinated communication advisory for the author's book and the online launch strategy, including live events and pre-sale promotions.
Other Successful Partnerships
YOÙN
We handled the storytelling for the launch of the duo's debut album! Some of our tasks included press consulting, social media content, and physical and digital brand activations.
Fracasse
For this clothing brand, we created a complete visual identity manual with custom illustrations, as well as coordinated launch events and photo shoots.
Ecos de 1922 - CCBB
Purpurina managed the communication strategy for the exhibition in Rio de Janeiro and Brasília, coordinating interviews, sessions, and debates to secure media coverage.
Our Own Sparkle
Explore some of the internal communication initiatives, endomarketing strategies, and social media activations we’ve developed for Purpurina's own channels.
Labor Day
We took advantage of the occasion to launch a campaign advocating for greater equity and female representation in the workplace.
Social Isolation
During the pandemic, we encouraged Team Purpurina to reflect and connect, addressing the challenges of physical distance in professional relationships.
Purpurina's Anniversary
We developed an exclusive comic as an institutional storytelling action to celebrate Purpurina's 3rd anniversary.