Brand Building and Boosting
Visual Identity Creation
Content Strategy and Digital Marketing
360° Communication Consulting in Culture
Social Media
Web Development
Our services
Solutions to make your project sparkle
Purpurina for You
Our HUB's specialties, developed exclusively for your dream
Brand Building and Boosting
Wether you need to start from scratch, reposition your business or tell the story of your project, we study your audiences, goals and competitors to offer creative and strategic solutions in:
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Branding (brand building)
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Institutional storytelling (we tell the story of your project)
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Diagnostics and research
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Benchmarking (competitor analysis)
Visual Identity Creation
Purpurina makes your brand sparkle! We develop or revamp your visual identity and provide comprehensive application guides. We provide:
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Visual identity manuals
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Stationery items
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Illustration
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Redesign (reformulate your visual identity with us!)
Content Strategy and Digital Marketing
Count on us to boost your website, portal, online store, or digital content. Our team works to create a fast and humanized experience for your clients and users, improving your website's search engine ranking and traffic quality. We offer:
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E-commerce management
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SEO analysis
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UX writing analysis
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Content marketing
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Information architecture consulting
360° Communication Consulting in Culture
Culture is our first love! We started as experts in this field and it remains one of Purpurina’s core passions. Whether you’re launching an album, book, event, or block party, we help you secure the best spaces for organic media coverage—enhancing your visibility and amplifying your creative work. We work on:
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Press consulting for cultural projects
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Event launches
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Brand promotion and activation campaigns
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Influencer relationship management
Social Media
Purpurina’s social media team is made up of talented professionals specializing in content, marketing, and design. We do much more than embellish your feed—we create meaningful dialogues and engage with your target audience to deliver measurable results. We offer:
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Strategy and editorial planning for social media
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Visual concept development for your feed (cards, icons, color palettes, etc.)
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Graphic design for covers, editorials, and highlights
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Post combos and content creation for page or product launches
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Media and performance
Web Development
Is your website or portal in need of a fresh look? Purpurina develops your web page with unique art and design production. In addition, we create virtual assistants to optimize customer interaction and provide all the necessary information about your service. Our solutions:
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Website creation
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Chatbot development for FAQs or virtual assistance
Purpurina for You
By women, for women! Purpurina's purpose is to inspire dreams and empower the ones behind them: you. Our special projects HUB offers consulting and hosts events focused on career, creativity, and female entrepreneurship, emphasizing topics like motherhood, mental health, and self-care.
Purpurina Atelier
Our approach to consulting is collaborative. In addition to providing the needed tools to develop your project step-by-step, we host co-creation workshops with personalized deliverables at each stage.
Conscious Career by Purpurina
We know that a career is just one of the many spinning plates we manage daily as women. That’s why we bring together experts from various fields and host individual or group meetings to work with you on key aspects that intersect with women’s routines and impact their professional lives.
Purpurina Consulting
Our specialized consulting in Branding & Integrated Communication helps women entrepreneurs who want to (re)start their journeys. Together, we find the best paths to refine, promote, or bring their businesses to life. With personalized workshops and weekly meetings, we guide you step-by-step in building, rebuilding, or positioning your brand-from diagnosis to launch.
Purpurina Talks
Does your company, event, or agency need help sparking conversations about gender equality in the workplace? Our founder and creative director, Julia Casotti, leads in-company lectures and discussions that foster fresh ideas on topics such as increasing female access to leadership roles and the importance of support networks in creating a fairer, more profitable market for women.