Our services
Jobs and solutions we offer to make your project shine
Custom
Purpurina:
what is it?
Our HUB's specialties, developed exclusively for your dream
Brand Construction and Strengthening
We create your brand from scratch, take care of repositioning your business, and tell the story of your project in a strategic and creative way, with meticulous attention to your audiences, goals, and competitors. Here, you can count on:
Branding (brand construction)
Institutional Storytelling (we tell the story of your project)
Diagnosis and research
Benchmarking (competitive analysis)
Visual Identity Creation:
Purpurina makes your brand shine! We develop or reformulate your visual identity and provide comprehensive guides and materials for application. We prepare for you:
Visual Identity Manual
Stationery items
Illustration
Redesign (reformulate your visual identity with us!)
Content strategy
& Digital Marketing
Count on us to boost your website, portal, online store, or digital content. Our professionals work to create a fast and humanized experience for customers and users, improving your rankings on search engines and the quality of traffic to your page. We offer:
E-Commerce Management
SEO Analysis
UX Writing Analysis
Content Marketing
Information Architecture Consulting
Communication Consultancy
360° in Culture
Culture is our first love! We started as experts in this area, and it continues to be one of Purpurina's flagship areas. If you want to get your record, book, event, or project out there, we are here to help you gain the best spots in earned media, giving visibility to your project and strengthening your creative production. We work in these areas:
Press relations for cultural projects
Launch events
Brand promotion and activation activities
Influencer relationship
Social Media
Purpurina's social media team has specialized talents in content, marketing, and design to do much more than just beautify your feed; we generate relevant dialogues and engagement with a qualified target audience, bringing effective and measurable results. We offer:
Editorial strategy and planning for social media
Visual concept development for the feed (cards, icons, color palettes, etc.)
Creation of graphic assets for covers, editorial sections, and highlights
Bundle of posts and content creation for page or product launches
Media and performance
Web Development
Is your website or portal in need of a fresh look? Purpurina develops your web page with unique art and design production. In addition, we create virtual assistants to optimize customer interaction and provide all the necessary information about your service. Our solutions:
Website creation
Development of chatbots for FAQs or virtual assistance
Purpurina for You
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For women and by women! Purpurina's purpose is to empower your dream without forgetting who is behind it: you. Our HUB of special projects offers consultancy and meetings on career, creativity, and female entrepreneurship, while also taking a closer look at cross-cutting themes for your success: motherhood, mental health, and self-care.
Purpurina
Studio:
Our consultancy format within our team creates together with you. In addition to providing the necessary tools and resources to develop the step-by-step of your project, we promote co-creation meetings and workshops with personalized deliverables for
each stage.
Conscious Career Purpurina:
We know that a career is just one of the many plates we, as women, need to balance in our daily lives. That's why we gather experts from different fields to promote individual or group meetings to work with you on the main themes that intersect the female routine and impact your professional life.
Purpurina Consultancy:
Our specialized Branding & Integrated Communication consultancy assists entrepreneurial women who wish to (re)start in finding ways to refine, leverage, or bring their business ideas to life. With personalized exercises and weekly meetings, we guide the step-by-step development of your brand's (new) positioning - from diagnosis to launch.
Purpurina Talk:
Does your company, event, or agency need help in promoting the debate on gender equality in the workplace? Our founder and creative director Julia Casotti gives in-company lectures and talks to bring new ideas on topics such as the importance of support networks in building a fair and profitable market for women and female growth in leadership spaces.